Interim Marketing Data Analyst

Looking for a Marketing Data Analyst who can quickly deliver insights and actionable strategies tailored to your business? Or do you urgently need a temporary replacement for a team member? You’ve come to the right place!

Hi, I’m Alexandra Kotova
I started my career in marketing back in 2004, beginning with research — and my passion for it still drives me today. My studio is a reflection of this love for data and analytics.

Ready to discuss your marketing and analytics needs?
Schedule a free consultation to explore how I can help achieve your business goals.

I bring over 15 years of experience in marketing and data analytics, ready to help your organization thrive with expert, hands-on support. Available for freelance projects of any scale.

What I can help with:

1. Marketing Analytics

Customer Segmentation (RFM, cohort analysis, LTV)
Campaign Optimization (ROI tracking, A/B testing, performance reports)
Marketing Metrics (ROMI, CLTV, CAC analysis)

2. Digital Marketing

Setting up and managing online advertising campaigns (Google Ads, Meta Ads, etc.)
Evaluating campaign effectiveness (CPC, CTR, ROAS analysis)
Providing actionable recommendations to maximize ROI

3. Sales Performance Analysis

Margin analysis and product mix strategy
SKU optimization and trend forecasting
Sales data visualization and insights
Audience research and behavior analysis
Retention and churn prediction
Customer lifecycle strategy

4. End-to-End Reporting

Building automated dashboards (Power BI, Tableau)
Consolidating data from multiple sources (BigQuery, SQL)
Custom analytics tailored to your goals

Interim Marketing Data Analyst

What I can help with:

1. Marketing Analytics

2. Digital Marketing

3. Sales Performance Analysis

4. End-to-End Reporting

My Portfolio

My CV in English

My CV in Dutch

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